Publishing and Publicity for Smart People – Read Me

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Publishing and Publicity for Smart People

Want to publish your book and market it like a pro? Want to learn what it takes to earn income as an author?


Publishing and Publicity for Smart People is a road map for strategically planning, publishing and promoting your book. Learn simple, easy to apply book-marketing concepts that will show you how to go from print to profit.


No longer do authors have to put up with rejection letters from publishers. No longer do authors have to give away control of their book. No longer do authors have to have their dreams crushed by unethical publishers, scammers or those who make empty promises to market their book.


Today there is so much available to help the independent author. Thanks to the Internet and quality resources such as Publishing and Publicity for Smart People authors can equip themselves with the tools needed to become seasoned and potentially very profitable authors.


In this book, Linda Leon presents a step-by-step approach to maximize your publishing and promotions efforts. She candidly shares from her personal authors journey and experience as an owner of MVP a book marketing company ( Learn how to:


Establish your writing motives that will help you find your target


Use the Internet for book marketing

Understand social media, podcasting, and blogging for promotions

Repurpose (fragment marketing) to boost sales

Understand book industry terms to avoid getting scammed

Understand the different types of editing that distinguish a novice from a pro

Create the elements for a killer book design and format

Avoid publishing scams and how to handle contracts

Set up distribution and fulfillment for your book

Develop a professional marketing plan

Use up-selling to create more demand for your book and future


Develop your brand to create a media empire

Set up your book launch

Set yourself up for success


Linda Leon earns her income as a full time writer and book marketing professional. She has over 20 years media experience, worked in broadcast television and owns the literary agency MVP the parent company of book marketing professionals.


“Wonderful book for authors. Very easy to read, it’s a short class in what to do and what not to do when you are an author.”

Abby Kraus, professional publicist

Abby Kraus PR Chicago


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