About the Book
Want to publish your book and market it like a pro? Want to learn what it takes to earn income as an author?
Publishing and Publicity for Smart People is a road map for strategically planning, publishing and promoting your book. Learn simple, easy to apply book-marketing concepts that will show you how to go from print to profit.
No longer do authors have to put up with rejection letters from publishers. No longer do authors have to give away control of their book. No longer do authors have to have their dreams crushed by unethical publishers, scammers or those who make empty promises to market their book.
Today there is so much available to help the independent author. Thanks to the Internet and quality resources such as Publishing and Publicity for Smart People authors can equip themselves with the tools needed to become seasoned and potentially very profitable authors.
In this book, Linda Leon presents a step-by-step approach to maximize your publishing and promotions efforts. She candidly shares from her personal authors journey and experience as an owner of MVP a book marketing company (www.bookmarketingprofessionals.com). Learn how to:
Establish your writing motives that will help you find your target
Use the Internet for book marketing
Understand social media, podcasting, and blogging for promotions
Repurpose (fragment marketing) to boost sales
Understand book industry terms to avoid getting scammed
Understand the different types of editing that distinguish a novice from a pro
Create the elements for a killer book design and format
Avoid publishing scams and how to handle contracts
Set up distribution and fulfillment for your book
Develop a professional marketing plan
Use up-selling to create more demand for your book and future
Develop your brand to create a media empire
Set up your book launch
Set yourself up for success
Linda Leon earns her income as a full time writer and book marketing professional. She has over 20 years media experience, worked in broadcast television and owns the literary agency MVP the parent company of book marketing professionals.
“Wonderful book for authors. Very easy to read, it’s a short class in what to do and what not to do when you are an author.”
Abby Kraus, professional publicist
Abby Kraus PR Chicago