I reached a”Ta Dah” moment the other day when I finally opened the log in page and displayed my first pin. Felt like I won the Olympics. Honestly, for me it was a real big deal. I was actually signed up for it a year ago and it took me that long to tip my toe into the pinning waters. Why the hesitation? Probably the usual – fear of trying something new, fear of being slightly personal in a global community and knowing that with a business I am always pressed for time and now squeezing one more possibly irrelevant thing into my day. Then here is the big one; all of this social media stuff is really not my generation. Yet because of what I do for a living, I am swept up into the social current. Knowing full well, you better get over it and get on with it. There you go, an absolutely liberating confession!
What did I do being a first time scary pinner? I did what most people over 40 would do. I asked my daughter to tell me what all the pinning was about. In case you did not know, your children are the experts in all things social media. Get them involved in your learning curve and gain much coveted bonding. This is one of the rare times you can actually see eye to eye. They also get the bonus of validating that you don’t know everything as they have long suspected.
Here is what the expert said in 5 steps:
1. Mom you are over thinking it.
2. It’s a board with pictures tell a story.
3. The problem with your generation is you are trying to figure out how to use it.
4. In my generation it is truly a social element and if you try to use it you will ruin it just like My Space.
5. Pin interesting things and let it be what it becomes.
I was humbled by the simplicity of her wise words. Had a total understanding of the concept of pinning and was now energized to pin. I have read articles on pinning, devoured info graphics on pinning, and even have a host of Pinterest videos to figure out why people spend so much time pinning. My daughter made it plain in 5 steps. What I took away from her message is, pinning is all about making the world a more interesting place. If you do that well, your community will grow. Feel better now? All right then, get pinning and let me know how it goes for you. I enjoyed writing this article for you and would appreciate your sharing it.
First written for Jennings Newwire