The best book marketing tip that I can give to all people is to say something positive or don’t say it. I got an e-mail the other day from a person that wanted to “correct” one of my blog posts. When I saw what she had an issue with I said, “really”. She missed the main focus on the entire blog because of one sentence that I wrote. I did not bother to “correct” it, because I really meant it just as it was written. Her words were condescending. That caused me to think about a lot of things.
Positivity brings encouragement, energy, development and contributes to people being able to accomplish amazing things. On the other side negativity brings the complete opposite results and worst of all stunts accomplishments. Think about that before you post a review, make a comment on someone’s website, or attempt to make suggestions, or “point out errors” in someone’s work.
Before you put pen to paper, ask yourself, have I ever contributed to their cause or said a kind word, am I on their email list, do I follow them socially, etc. People would be more prone to listen to what you have to say if they know you have contributed or have been engaged in their lives.
I am not saying that people do not need correction, but it is the spirit in which the correction is given. I have known people that have been so hurt by words spoken or written that they can’t move forward. Your mouth or written text can cause an author to withdraw. What if they were destined to bless the entire world with their book, but it never came to pass because they could not rise above your words? This happens. I hear sad stories all the time.
If you truly feel you have some corrective criticism to provide, wrap it up with cotton and bubble wrap, stuff it in a pillow spray it down with perfume and then give the message. Soft and serious can promote growth. Strong, harsh or negatively opinionated can destroy growth. Make a contribution to another person’s life. Really evaluate why you feel people need to know what you have to say. Especially if you are not positively contributing to their lives by being a part of their activities or supporting their books. At www.bookmarketingprofessionals.com we are all about encouraging and inspiring authors. Join us.